The platform you use depends a lot on where your business is and where you want to get to. If you are a new business or small business then Wix is the way to go, cheap and easy to set up and gets you enough functionality to get your products out there and to identify if there is a strong customer base for what you are selling. However I would always consider this as a stepping stone and not the final solution as you should be looking to outgrow wix once you have refined you products, marketing and customers. Once you have set up a customer base and marketing plan it makes sense to move to a platform that allows you more room to expand. When looking to expand the two factors are, how much technical support can you get and is your business bigger than just a shop front. If you don’t have technical support and your business is solely focused around your shop front, then shopify gives you the ability to grow away from wix. However if you do have other aspects to your business, such as a mailing list hook up, blogs, case studies, portfolio subscriptions or more in-depth content then it makes more sense to move to WordPress and woocommerce as it allows your store to continue to grow but also gives you all the additional plugins available in wordpress to grow your business in other ways.
Whilst it may need more technical support there are companies out there (such as ourselves) who specialize in helping non technical focused companies get set up with a unique site with an ecommerce offering and a range of functionality.
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