Is another great tool to get set up on the site as early as possible, this is a tool that you will begin to utilise more when you go down the route of paid marketing. The facebook pixel can track facebook user profiles of the people who are interacting with your site which can then be used for later advertising campaigns on facebook. The level of detail you can track with the facebook pixel is outstanding for example you can track those that use a certain form, buy something from your shop or even add something to their cart but don’t end up buying. With all this data it means you can create some amazingly refined facebook advertising campaigns, using the actual people who have carried out certain actions on the site or creating a mirror audience of people who share similar attributes of the people who carried out a certain action on your site. Even if we are not planning the paid for campaigns just yet, we can start collecting the data now so that when it does get to that time for the business we have a wealth of data at our disposal.
Once these elements are set up it is a good idea to form a social media plan, and to build it around what we have discussed before; what your successful content is and who you really want to target the content towards, what platforms you want to optimise your posts for, what posting times are more successful for your content based on when your audience is online. This plan is going to help you convert your audience into customers and sales, there is a lot of differing views about what kind of content you should be producing but finding out for yourself will be your best bet.
Checks for your business details on directories where Yell believes it is advantageous for you to be listed, the scan is free and you can go down the list and make sure you business is listed in as many of the free to list places as possible. This in turn will help people find your business and should help search engines find your business.
‘Free’ with all of these tools listed as free people tend to get away from the fact that employing the above tactics cost time, and time is money. It is important as the business manager that you evaluate your time and what it is worth to you, if your business would benefit more from the time being spent on other things compared to the time you would need to spend learning, implementing and maintaining these tools then it is wise to pay someone to make this happen for you.
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